Google Ads can be an effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

What Are Google Ads?

Google offers advertisements which appear in search results on google.com with the use of google adwords or advertisements that appear on other websites through the display network and Google Adsense programme .in google search Engine result page they are two sections paid google ads one above the natural or organic  on  bottom.

Google also offers display ads .which appear on the Google display network

.google ads on the display network .google ads on the display network can be in text, image, video or rich media formats and can be targeted differently. This includes remarketing banner ads.

If using AdSense, your ads would appear in the selected areas on a website:

Why google ads appear :

The google adwords action is focused around keywords.choose a list of keywords to target that is relevant to their business offerings, the words that people are most likely to use when searching for their products. Google ads appear on the SERP page .when users click the ads the advertiser pays a certain cost  calculated according to the below formula :

competitor ADRank /your quality score +0.1=actual cpc

Adwords Auction :

AdWords action performs a keyword search

To “win” the AdWords auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning. The following factors affect your Quality Score:

• The relevance of your Google ad to the search query
• The relevance of the Google keyword to your ad group
• The relevance of your ad to its landing page
• The historical click-through rate (CTR) of the ad and its ad group
• Overall historical account performance

Google ads cost :

The cost of google ads varies based on a number of factors, including the competitiveness of your keywords.

Advertise on google with word stream:

Google AdWords has a multitude of advertising options and can be complicated. Many advertisers struggle with the commitment necessary to achieve success through paid search or display advertising. That’s why WordStream’s software and free tools have proven invaluable to thousands of businesses advertising on Google.